Catch52 is a London Food & Travel blog, giving you the hidden gems and dishes around London as well as local cuisines and places to stay around the world!

I’m Em, a Swedish born Iranian who’s been living in London since 2007. I’m the kind of person who can’t stay in one place or do one thing for too long. I absolutely hate being restless and feel like we would be wasting our youth if we didn’t do something fulfilling with our time. When I wasn’t office bound 10 hours a day, I was usually out traveling or stuffing my face at a newly opened restaurant. Now I live to eat and travel my way around the world full time – one experience, restaurant and location at a time. Hopping between London and the world, I like to explore all foods and also travel styles, whether that’s hostels, Airbnb, luxury hotels, solo or with people.

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Where does “Catch52” come from?
I started this blog at the beginning of 2014. The new year is always a period which gets me thinking about where the time has gone and what I’ve achieved. I realized last year that life was just comfortably passing by and I wasn’t making anything amazing out of it. I work in finance, 10 hours per day and it can get repetitive as with any office job. There is more to life than just work! Life is too short – we should enjoy it and push ourselves out of our comfort zones. I began a 52-week project of doing something new every week of the year, hence Catch52. I created a bucket list and my blog to hold myself accountable to my promise and encourage others to do the same. 2014 was an amazing year with amazing new experiences. In 2014 I traveled alone for the first time, visited 6 countries and most recently went on to conquer my fear of Skydiving! Naturally, Catch52 has grown into a London Food & Travel blog.

What camera do I use?
A Nikon D750, together with a 50mm 1.8 prime lens and a 16-35 wide angle lens for travel.

I’m open to all kinds of new experiences, travel and food – in London and around the world. If you want to work with me on anything that would be interesting to me and my readers, please get in touch via catch52@live.com



  • Reply carissamaria April 20, 2014 at 9:37 pm

    This concept of yours is amazing, i love the idea of trying something new every week. What an interesting year you’ll have and i wish you the best in your discoveries. And many nice people to get in touch with!
    Thank you so much for following my blog, i’m honored. Since i started blogging i discovered almost every day something or someone impressive and today it was so nice to discover your lovely blog.
    Blessings and Happy Easter!

    • Reply Catch52 April 22, 2014 at 10:40 pm

      Thank you very much Carissa! Best of luck to you as well, I look forward to reading.

  • Reply wisemonkeysabroad April 21, 2014 at 1:47 am

    Awesome concept! Thanks for following our blog and we shall certainly follows yours to see how you
    go trying new things! We hope you do get to 20 countries and 4 continents by the end of the year! Maybe come to Australia?? 😉
    Good luck with your goal and look forward to seeing how it all unfolds!!

    • Reply Catch52 April 22, 2014 at 10:41 pm

      Thank you, Australia is on my list for next year! 🙂

  • Reply CrazyGuyinThailand April 21, 2014 at 4:18 am

    Cool and Interesting blog 😀

  • Reply mynuttydubai April 21, 2014 at 9:12 am

    Love this idea! I recently did 100 days of being happy which was a bit of a wake-up call to stop focusing on the negative in everyday life.

    Thanks for stopping by and following my blog; I look forward to returning the favour and finding out all the new things you’ve done (and will continue to do) 🙂

  • Reply Victoria April 21, 2014 at 1:32 pm

    Thanks so much for the follow! Your blog is fabulous!

  • Reply budgeteurotrip April 22, 2014 at 6:52 pm

    Hi, thanks for following my blog and travels! all the best for your life and blog 😉

  • Reply heyheyhannah April 25, 2014 at 5:34 pm

    So glad I came by your blog; I love the whole idea driving it. Definitely looking forward to reading more 🙂

    • Reply Catch52 April 25, 2014 at 6:02 pm

      Aw thank you, I really appreciate that 🙂

  • Reply Alison and Don April 26, 2014 at 6:37 am

    Hi! Nice two meet you. I love your idea of doing something new every week. You’re right – life, *living*, can fall through the cracks when we’re so busy making a “living”. Have fun!
    Thanks for following our blog. I hope you enjoy the stories of our journey, both inner and outer. And do please feel free to join the conversation. Cheers, Alison

  • Reply clemandmarcella May 5, 2014 at 8:33 pm

    Love the idea of your blog! Lots if fun 🙂

  • Reply cervixsays May 18, 2014 at 4:16 pm

    Your mission is fantastic and inspirational. Kudos!! I can’t wait to read about all the new things you’ve tried so far 🙂

    • Reply Catch52 May 18, 2014 at 7:36 pm

      Thank you very much! 😀

  • Reply lily.taiga May 26, 2014 at 2:15 pm

    Thanks for following my blog! And you got a great idea. Loved the random stuff most. Hope you get to cross off all those items on your bucketlist, and more!

  • Reply Hilary no tabi June 27, 2014 at 5:29 am

    Thanks much for following my blog and I’m happy to follow yours back. Like others before me, I *love* your blog idea! It’s refreshing, interesting, varied and fun! I look forward to reading more and also catching up on what I’ve missed. 😀 Take care!
    Hilary :>

  • Reply Lifeplus1 (@mylifeplus1) November 3, 2014 at 3:04 am

    Em, you have such a beautiful story behind your blog. I absolutely love it. So pleased we stumbled upon each other. Can’t wait to follow along.


  • Reply Stephanie Bonnet November 4, 2014 at 1:33 pm

    Hi Em, found your blog after you kindly followed me on Bloglovin and must say I really like it. The concept is great, the posts are of the right length for me but above all, I love how frank you are with your reviews.

    I’ll be following you back for sure !

    • Reply Catch52 November 4, 2014 at 1:40 pm

      Thank you very much 🙂 I really appreciated, looking forward to reading more on your blog too x

  • Reply neelke2014 November 5, 2014 at 9:46 am

    Hello Em! I just found your blog, it’s really great and inspiring. I like it very much. Thanks for adding me on bloglovin.

    xo Cinnamon

  • Reply 2015 challenge(s) | mynuttydubai December 30, 2014 at 3:42 pm

    […] to changing my hairstyle (not sure I’ll actually do this though!) I’d like to thank Catch52 for the inspiration for this […]

  • Reply May June 15, 2015 at 8:53 pm

    EM you don’t blog anymore? 🙁

  • Reply Nona September 30, 2015 at 4:31 pm

    Em, I love your blog! Keep smiling girl 🙂

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