Catch52 is a London Food & Travel blog, giving you the hidden gems and dishes around London as well as local cuisines and places to stay around the world!

I’m Em, a Swedish born Iranian who’s been living in London since 2007. I’m the kind of person who can’t stay in one place or do one thing for too long. I absolutely hate being restless and feel like we would be wasting our youth if we didn’t do something fulfilling with our time, that’s why Catch52 was born.

When I started my blog in 2014 I was office bound for 10-hours a day and very bored, so on my free time I decided to do something new every week of the year, hence the name Catch52.  I created a bucket list and my blog to hold myself accountable to my promise and encourage others to do the same. 2014 was an amazing year with amazing new experiences. In 2014 I traveled alone for the first time, visited 6 countries and went on to conquer my fear of Skydiving! Naturally Catch52 grew into a London Food & Travel blog.

Fast forward to 2017 I finally gathered the courage to quit my job to pursue my passion for travel and food full-time, eating my way around 12 countries in 6 months before returning back to London to set up my own Creative Agency whilst still running my blog. Hopping between London and the world I like to explore all types of foods and travel styles, from budget to luxury.

As of January 2019, the blog concept is once again based around doing something new each week of the year, exploring one experience, restaurant and location at a time.

DSC_1870 - Version 2

What camera do I use?
A Nikon D750, together with a 50mm 1.8 prime lens and a 16-35 wide angle lens for travel.

I’m open to all kinds of new experiences, travel and food – in London and around the world. If you want to work with me on anything that would be interesting to me and my readers, please get in touch via catch52@live.com



  1. April 20, 2014 / 9:37 pm

    This concept of yours is amazing, i love the idea of trying something new every week. What an interesting year you’ll have and i wish you the best in your discoveries. And many nice people to get in touch with!
    Thank you so much for following my blog, i’m honored. Since i started blogging i discovered almost every day something or someone impressive and today it was so nice to discover your lovely blog.
    Blessings and Happy Easter!

    • Catch52
      April 22, 2014 / 10:40 pm

      Thank you very much Carissa! Best of luck to you as well, I look forward to reading.

  2. April 21, 2014 / 1:47 am

    Awesome concept! Thanks for following our blog and we shall certainly follows yours to see how you
    go trying new things! We hope you do get to 20 countries and 4 continents by the end of the year! Maybe come to Australia?? ;)
    Good luck with your goal and look forward to seeing how it all unfolds!!

    • Catch52
      April 22, 2014 / 10:41 pm

      Thank you, Australia is on my list for next year! :)

  3. April 21, 2014 / 9:12 am

    Love this idea! I recently did 100 days of being happy which was a bit of a wake-up call to stop focusing on the negative in everyday life.

    Thanks for stopping by and following my blog; I look forward to returning the favour and finding out all the new things you’ve done (and will continue to do) :)

  4. April 21, 2014 / 1:32 pm

    Thanks so much for the follow! Your blog is fabulous!

  5. April 22, 2014 / 6:52 pm

    Hi, thanks for following my blog and travels! all the best for your life and blog ;)

  6. April 25, 2014 / 5:34 pm

    So glad I came by your blog; I love the whole idea driving it. Definitely looking forward to reading more :)

    • Catch52
      April 25, 2014 / 6:02 pm

      Aw thank you, I really appreciate that :)

  7. April 26, 2014 / 6:37 am

    Hi! Nice two meet you. I love your idea of doing something new every week. You’re right – life, *living*, can fall through the cracks when we’re so busy making a “living”. Have fun!
    Thanks for following our blog. I hope you enjoy the stories of our journey, both inner and outer. And do please feel free to join the conversation. Cheers, Alison

  8. May 18, 2014 / 4:16 pm

    Your mission is fantastic and inspirational. Kudos!! I can’t wait to read about all the new things you’ve tried so far :)

    • Catch52
      May 18, 2014 / 7:36 pm

      Thank you very much! :D

  9. lily.taiga
    May 26, 2014 / 2:15 pm

    Thanks for following my blog! And you got a great idea. Loved the random stuff most. Hope you get to cross off all those items on your bucketlist, and more!

  10. June 27, 2014 / 5:29 am

    Thanks much for following my blog and I’m happy to follow yours back. Like others before me, I *love* your blog idea! It’s refreshing, interesting, varied and fun! I look forward to reading more and also catching up on what I’ve missed. :D Take care!
    Hilary :>

  11. November 3, 2014 / 3:04 am

    Em, you have such a beautiful story behind your blog. I absolutely love it. So pleased we stumbled upon each other. Can’t wait to follow along.


  12. November 4, 2014 / 1:33 pm

    Hi Em, found your blog after you kindly followed me on Bloglovin and must say I really like it. The concept is great, the posts are of the right length for me but above all, I love how frank you are with your reviews.

    I’ll be following you back for sure !

    • Catch52
      November 4, 2014 / 1:40 pm

      Thank you very much :) I really appreciated, looking forward to reading more on your blog too x

  13. neelke2014
    November 5, 2014 / 9:46 am

    Hello Em! I just found your blog, it’s really great and inspiring. I like it very much. Thanks for adding me on bloglovin.

    xo Cinnamon

  14. June 15, 2015 / 8:53 pm

    EM you don’t blog anymore? :(

  15. Nona
    September 30, 2015 / 4:31 pm

    Em, I love your blog! Keep smiling girl :)

  16. December 3, 2017 / 11:57 am

    Hi Em,

    Love your blog and share your enthusiasm of pigging out! ;) We all love having good food but have been let down many times and hence your recommendation list is great. I feel that a lot more people can definitely benefit from your reviews and recommendations. I have been struggling to find any dish review apps and having thought this over, decided to develop my own app. Therefore I am hoping to reach out to you regarding our newly released app, Radishnow! 😊

    By way of introduction, Radishnow is a visual dish-by-dish review app that helps you order the top dishes at any given restaurant based on feedback from a network of like-minded people.

    How many times have you said, “Yes it was good, thank you” even though your meal was not good?

    I am sure that both restaurateur and customer would have wanted different experiences. Radishnow allows you, as a customer to snap a picture and post your constructive feedback on what needs improvement.

    As the network grows, the validity of the reviews grow and the value that chefs get from listening to the diners’ feedback grows exponentially too! You can access the app to find the top rated dishes at any given restaurant.

    If you need anything, please feel free to give me a shout! Hope you enjoy the app, try posting and contributing to the network and look forward to your feedback.

    Many thanks,
    Qing :)

Leave a Reply

Your email address will not be published.